"Experience is not what happens to you; it's what you do with what happens to you."
"And no wonder; for the new technique of "subliminal projection," as it was called, was intimately associated with mass entertainment, and in the life of civilized human beings massed entertainment now plays a part comparable to that played in the Middle Ages be religion."
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Source: Aldous Huxley (2001). “Complete Essays: 1936-1938”, Ivan R Dee
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