"Experience is not what happens to you; it's what you do with what happens to you."
"I have discovered the most exciting, the most arduous literary form of all, the most difficult to master, the most pregnant in curious possibilities. I mean the advertisement. It is far easier to write ten passably effective Sonnets, good enough to take in the not too inquiring critic, than one effective advertisement that will take in a few thousand of the uncritical buying public."
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Source: Aldous Huxley (2010). “The Doors of Perception: And Heaven and Hell”, p.23, Random House
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