"You've got to know the rules to break them. That's what I'm here for, to demolish the rules but to keep the tradition."
"Having money hasn't changed me. If anything it's made my life worse. People come up to you who knew you before you were famous and who didn't come up to you before. I'm a clever designer. I can do what the client wants. But I'm prepared to forget about money if it affects my creativity because, remember, I started off with nothing. And I can do that again."
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Source: Interview with Amy Odell, www.thecut.com. February 5, 2009.
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"The world needs fantasy, not reality. We have enough reality today"
"Fashion should be a form of escapism, and not a form of imprisonment."
"There is no better designer than nature"
"People don't want to see clothes, they want to see something that fuels the imagination."
"I think there is beauty in everything. What 'normal' people would perceive as ugly, I can usually see something of beauty in it."