"You've got to know the rules to break them. That's what I'm here for, to demolish the rules but to keep the tradition."
"It's a new era in fashion - there are no rules. It's all about the individual and personal style, wearing high-end, low-end, classic labels, and up-and-coming designers all together."
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Source: Interview with Amy Odell, www.thecut.com. February 5, 2009.
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"The world needs fantasy, not reality. We have enough reality today"
"Fashion should be a form of escapism, and not a form of imprisonment."
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"People don't want to see clothes, they want to see something that fuels the imagination."
"I think there is beauty in everything. What 'normal' people would perceive as ugly, I can usually see something of beauty in it."