"You've got to know the rules to break them. That's what I'm here for, to demolish the rules but to keep the tradition."
"These beautiful models were walking around in the room, and then suddenly this woman who wouldn’t be considered beautiful was revealed. It was about trying to trap something that wasn’t conventionally beautiful to show that beauty comes from within."
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Source: Interview with Amy Odell, www.thecut.com. February 5, 2009.
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"The world needs fantasy, not reality. We have enough reality today"
"Fashion should be a form of escapism, and not a form of imprisonment."
"There is no better designer than nature"
"People don't want to see clothes, they want to see something that fuels the imagination."
"I think there is beauty in everything. What 'normal' people would perceive as ugly, I can usually see something of beauty in it."