"We'll continue to see more and more brands integrate social causes, charitable components and environmental issues as underlying themes to their campaigns and messaging. Humans connect with humans after all, and brands are using this as a point of connection to engage with their audience, especially charity-minded Generation Y."

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Source: What’s Around the Social Media Corner for Brands in 2013 by Amy Jo Martin, www.huffingtonpost.com. January 24, 2013.

About the author

Amy Jo Martin

Author, Entrepreneur

Amy Jo Martin is a digital strategist and author known for her work in social media and leadership, particularly through her book 'Renegades Write the Rules.'

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