"You could also say that a precious brand often has rituals associated with it. They reinforce the specialness of the brand. And of course the brand owner can help ensure those rituals are created."

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Source: Andrew Jackson (1837). “Messages ...: With a Short Sketch of His Life”, p.437

About the author

Andrew Doyle

Writer

Andrew Doyle is a writer and commentator known for his advocacy of free speech and critique of political correctness, particularly through his work 'Free Speech and Why It Matters'.

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