"Spreading the word on a zero budget is difficult. You find yourself spending all night on Twitter following people; using Facebook to leave messages on various club walls; commenting on YouTube clips and blog posts; giving interviews online and taking photos of bottles to send to websites in the hope that they feature you."

Source: Andrew Nicolson – Co-founder of Whisky Blender. IdeaMensch Interview, ideamensch.com. January 31, 2012.