"Excellence is never an accident. It is always the result of high intention, sincere effort, and intelligent execution; it represents the wise choice of many alternatives - choice, not chance, determines your destiny."
"A good style must, first of all, be clear. It must not be mean or above the dignity of the subject. It must be appropriate."
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Source: Aristotle, (2014). “Complete Works of Aristotle, Volume 2: The Revised Oxford Translation”, p.2113, Princeton University Press
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