"Excellence is never an accident. It is always the result of high intention, sincere effort, and intelligent execution; it represents the wise choice of many alternatives - choice, not chance, determines your destiny."
"Persuasion is effected through the medium of the hearers, when they shall have been brought to a state of excitement under the influence of speech; for we do not, when influenced by pain or joy, or partiality or dislike, award our decisions in the same way; about which means of persuasion alone, I declare that the system-mongers of the present day busy themselves."
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Source: Aristotle (1857). “Treatise on Rhetoric: Literally Translated from the Greek”, p.12
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