"Most of the time common stocks are subject to irrational and excessive price fluctuations in both directions as the consequence of the ingrained tendency of most people to speculate or gamble... to give way to hope, fear and greed."
"If you are shopping for common stocks, choose them the way you would buy groceries, not the way you would buy perfume."
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Source: Benjamin Graham (1959). “The Intelligent Investor: A Book of Practical Counsel”
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