"Those who matter don't mind, and those who mind don't matter."
"Let us not be deceived we are today in the midst of a cold war."
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Source: Address at the unveiling of his portrait in the South Carolina Legislature, Columbia, S.C., 16 Apr. 1947. The term cold war was popularized by Baruch's speech and by Walter Lippmann's 1947 book with that title. An earlier use was by George Orwell writing in the Tribune, 19 Oct. 1945 (see Orwell for this and still older antecedents). Baruch credited speechwriter Herbert Bayard Swope with supplying him with this phrase in 1946 (in a draft speech about United States - Soviet relations). See Orwell
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"No man can humiliate me or disturb me. I won't let him."
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"Recipe for success: Be polite, prepare yourself for whatever you are asked to do, keep yourself tidy, be cheerful, don't be envious, be honest with yourself so you will be honest with others, be helpful, interest yourself in your job, don't pity yourself, be quick to praise, be loyal to your friends, avoid prejudices, be independent, interest yourself in politics, and read the newspapers."
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