"Every time my TweetDeck shoots a new tweet to my desktop, I experience a little dopamine spritz that takes me away from... from... wait, what was I saying?"
"One of the reasons that I'm a lurker on Twitter is that every time I tweet an idea, I feel like I'm delivering something to the competition that I ought to be giving to a reporter here."
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Source: Interview with Scott Raab, www.esquire.com. June 8, 2011.
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