"Racing serves as a formal demonstration of your ability to ride the three-headed monster. The first monster is your physical preparation-lifting weights for strength, running for endurance, working on your technique. The second monster is your mental preparation-all our jabbering about humility, battling for your life, taking complete responsibility for the outcome. The last monster is your X Factor, your soul, your courage. Taken altogether, I call this three-headed monster the Process of Winning."
"Nobody Beats Us! served as our main trigger... We practiced using trigger words, private verbal keys, which unlocked certain thoughts for us. We had a half-dozen phrases-some dealt with maintaining our technique, two dealt with maintaining our technique, two dealt with our stroke rating. The most powerful phrase was 'Nobody Beats Us!' According to our plan, when I said these words to Paul toward the end of the race, we would immediately shift into our final sprint, rowing as high and hard as possible, straight through, until we crossed the finish line."
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Source: Brad Barkley, Heather Hepler (2007). “Dream Factory”, p.66, Penguin
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