"Demonstrate to your customer the difference between price and cost. The price is what it takes to purchase the item. The cost is the amount the customer eventually pays. They are not the same."

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Source: Brian Tracy (1998). “Successful Selling”, p.23, Jaico Publishing House

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Brian Tracy

Author, Speaker

Brian Tracy is a renowned author and speaker known for his expertise in personal development and success strategies.

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Brian Tracy Author, Speaker

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