"KFC has no excuse for refusing to adopt these basic, minimal animal-welfare standards ... After two years of fruitless negotiations with the company, we're trying a more personal approach."

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Source: Getting from A to Z: Why Animal Activists Should Support Incremental Reforms to Help Animals by Bruce Friedrich, www.huffingtonpost.com. February 21, 2011.

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Bruce Friedrich

Activist

Bruce Friedrich is a prominent animal rights advocate and co-founder of The Good Food Institute, known for his impactful work in promoting plant-based diets.

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Bruce Friedrich Activist

"If we really believe that animals have the same right to be free from pain and suffering at our hands, then, of course we’re going to be, as a movement, blowing things up and smashing windows … I think it’s a great way to bring about animal liberation … I think it would be great if all of the fast-food outlets, slaughterhouses, these laboratories, and the banks that fund them exploded tomorrow. I think it's perfectly appropriate for people to take bricks and toss them through the windows ... Hallelujah to the people who are willing to do it."

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Bruce Friedrich Activist

"I'm convinced that welfare reforms deserve our support, both because they are better (or at least much less bad) for the animals involved (the Golden Rule), and because they push the envelope, moving us closer to the compassionate world that all animal rights activists are working toward...On the other hand, working toward welfare reforms has the immediate benefit of helping improve animals' lives today and acts as a crucial stepping stone toward animal liberation."

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Bruce Friedrich Activist

"Every time I sit down to eat, I cast my lot: for mercy, against misery; for the oppressed, against the oppressor; and for compassion, against cruelty. There is a lot of suffering in the world, but how much suffering can be addressed with literally no time or effort on our part? We can just stop supporting it, by making different choices."

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Bruce Friedrich Activist

"Remember that as a vegan, you save dozens of animals every year from the horrors of factory farms, which is great. And when you convince one person to also become vegan, in that moment you double your lifetime impact as a vegan! That's power - and we should use it as effectively as possible. Check out the 'Be a better advocate' videos and essays at www.FarmSanctuary.org."

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Bruce Friedrich Activist

"Animals on factory farms and slaughter houses are mutilated, drugged and abused in ways that would be illegal if dogs or cats were treated similarly. The problem is that farm animals are exempted from the Animal Welfare Act. Therefore, companies often act with impunity."

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