"Our target market is recreational bettors, but that doesn't mean we expel the wise guys. A big bet for us is maybe $10,000."
"Our advertising partnership with Allegiant Air is a natural fit for us. Branding encompasses everything from good customer service to strategic advertising positioning and targeting. This in-air branding exercise will allow us to target a specific player demographic, while continuing to expand the presence of our brand throughout the continental United States."
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Source: Calvin Coolidge (2001). “The Quotable Calvin Coolidge: Sensible Words for a New Century”, Images from the Past Incorporated
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