"There's a fine line between character building and soul destroying."
"The thing with playing live is, most of the audience is in their 20s and 30s. If you're older than that, you don't tend to go out to shows anymore. So it's good if you can attract a younger audience because they've got the energy to get up off the sofa and go out."
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Source: iRobot: From R2-D2 to practical robots. fortune.com. August 14, 2014.
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