"One of the surest ways of making a friend and influencing the opinion of another is to give consideration to [his or her] opinion, let [him or her] sustain a feeling of importance."

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Source: The Sales Advantage: How to Get It, Keep It, and Sell More Than Ever.

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Dale Carnegie

Author, Speaker

Dale Carnegie was a pioneering author and lecturer known for his work on personal development and effective communication, particularly through 'How to Win Friends and Influence People.'

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