"Personally I am very fond of strawberries and cream, but I have found that for some strange reason, fish prefer worms. So when I went fishing, I didn’t think about what I wanted. I thought about what they wanted. I didn't bait the hook with strawberries and cream. Rather, I dangled a worm or grasshopper in front of the fish and said: "Wouldn't you like to have that?" Why not use the same common sense when fishing for people?"

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Source: Dale Carnegie (2016). “How to win friends & influence people”, p.36, Diamond Pocket Books Pvt Ltd

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Dale Carnegie

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Dale Carnegie was a pioneering author and lecturer known for his work on personal development and effective communication, particularly through 'How to Win Friends and Influence People.'

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