"No love is greater than that of a father for His son."
"Most clients expect experience design to be a discrete activity, solving all their problems with a single functional specification or a single research study. It must be an ongoing effort, a process of continually learning about users, responding to their behaviors, and evolving the product or service."
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Source: Dan Brown (2017). “Dan Brown’s Robert Langdon Series”, p.1348, Random House
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