"We led with our conviction rather than rational, because rational said it was impossible."
"I actually bought a travel guitar, and that guitar is really cool. You can actually fold the guitar, and you can plug headphones into it, but it's acoustic, or semi-acoustic."
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"There are half a billion people that listen to music online and the vast majority are doing so illegally. But if we bring those people over to the legal side and Spotify, what is going to happen is we are going to double the music industry and that will lead to more artists creating great new music."
"The main reason people want to pay for Spotify is really portability. People are saying, 'I want to have my music with me.'"
"With Spotify, people don't get it until they try it. Then they tell their friends."
"I had two passions growing up - one was music, one was technology. I tried to play in a band for a while, but I was never talented enough to make it. And I started companies. One day came along and I decided to combine the two - and there was Spotify."
"At Spotify, we really want you to democratically win as a musician. We want you to win because your music is the best music."