"The confidence people have in their beliefs is not a measure of the quality of evidence but of the coherence of the story the mind has managed to construct."
"A general “law of least effort” applies to cognitive as well as physical exertion. The law asserts that if there are several ways of achieving the same goal, people will eventually gravitate to the least demanding course of action. In the economy of action, effort is a cost, and the acquisition of skill is driven by the balance of benefits and costs. Laziness is built deep into our nature."
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Source: Daniel Kahneman (2011). “Thinking, Fast and Slow”, p.39, Macmillan
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