"The confidence people have in their beliefs is not a measure of the quality of evidence but of the coherence of the story the mind has managed to construct."
"If people are failing, they look inept. If people are succeeding, they look strong and good and competent. That's the 'halo effect.' Your first impression of a thing sets up your subsequent beliefs. If the company looks inept to you, you may assume everything else they do is inept."
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Source: The Truth About How We Think. Interview with Jennifer Robison, www.gallup.com. March 20, 2012.
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"A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth. Authoritarian institutions and marketers have always known this fact."
"Every night for the next week, set aside ten minutes before you go to sleep. Write down three things that went well today and why they went well...Writing about why the positive events in your life happened may seem awkward at first, but please stick with it for one week. It will get easier. The odds are that you will be less depressed, happier, and addicted to this exercise six months from now."
"We can be blind to the obvious, and we are also blind to our blindness."
"Odd as it may seem, I am my remembering self, and the experiencing self, who does my living, is like a stranger to me."
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