"Dont confuse legibility with communication. Just because something is legible doesnt mean it communicates and, more importantly, doesnt mean it communicates the right thing."
"If you have no intuitive sense of design, then call yourself an "information architect" and only use Helvetica."
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Source: David Caruso talks 'CSI: Miami'. Interview with Paula Zahn, www.cnn.com. September 23, 2002.
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"Invite the reader to participate by deciphering. Chaos can attract and engage."
"Graphic design will save the world right after rock and roll does."
"You have to utilize who you are in your work. Nobody else can do that: nobody else can pull from your background, from your parents, your upbringing, your whole life experience."
"It's not about knowing all the gimmicks and photo tricks. If you haven't got the eye, no program will give it to you."
"Don't confuse legibility with communication."