"You have to think of your brand as a kind of myth. A myth is a compelling story that is archetypal, if you know the teachings of Carl Jung. It has to have emotional content and all the themes of a great story: mystery, magic, adventure, intrigue, conflicts, contradiction, paradox."

11 likes

Source: Deepak Chopra: The Two Questions Every Business Leader Has to Ask. Interview with Eric Schurenberg, www.cbsnews.com. January 25, 2011.

About the author

Deepak Chopra

Author, Speaker

Deepak Chopra is a prominent author and speaker known for his work in mind-body medicine and spirituality, particularly through his book 'The Seven Spiritual Laws of Success.'

All quotes by Deepak Chopra →

Same author

More quotes by Deepak Chopra

See all →
Deepak Chopra Author, Speaker

"Although we take it for granted, sanitation is a physical measure that has probably done more to increase human life span than any kind of drug or surgery."

Read quote