"The most common ego identifications have to do with possessions, the work you do, social status and recognition, knowledge and education, physical appearance, special abilities, relationships, person and family history, belief systems, and often nationalistic, racial, religious, and other collective identifications. None of these is you."
"Even if they don't know it consciously, people can feel when you are making them into a means to an end only. And people are much less likely to do what you want them to do - for example, to buy the car - when they feel you are reducing them into a means to an end."
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Source: Source: rayhemachandra.com
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