"EMILY's List has worked a lot with swing women voters over the years, and one thing we've learned is that they are very cynical about politics and politicians. They very much want help with the challenges facing them and their families, and they feel like most politicians don't understand or want to lift a finger to help them out."

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Source: Lincoln's First Ad: 'I Don't Answer To My Party' by Mike Memoli, www.realclearpolitics.com.

About the author

Ellen Malcolm

Businesswoman

Ellen Malcolm is a prominent political activist and founder of EMILY's List, known for her work in advancing women's political participation.

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