"Work like hell. I mean you just have to put in 80 to 100 hour weeks every week. [This] improves the odds of success. If other people are putting in 40 hour work weeks and you’re putting in 100 hour work weeks, then even if you’re doing the same thing you know that you will achieve in 4 months what it takes them a year to achieve."
"People will buy the car just because it's a great car. We want them to think it's excellent value for money and then, oh yeah, it happens to be electric."
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