"It's more about capturing an idea than about capturing a moment."
"I don't capture moments, I capture ideas."
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Source: Impossible photography. TEDSalon London Fall Talk, www.ted.com. November 2011.
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More quotes by Erik Johansson
"For me photography is just a way to collect material to realize the ideas in my mind. I get inspired by things around me in my daily life and all kinds of things I see. Every new project is a new challenge and my goal is to realize them as realistic as possible."
"The only thing that limits us is our imagination."
"I'm a photographer and retoucher from Sweden. I use photography as a way of collecting material to realize the ideas in my mind."