"I never wanted to get into high end in Colombia - the percentage of people who can afford it is very small, and they can shop abroad anyway. It's just not what I had in mind. I wanted to bring international fashion to as many people here as possible, who don't usually get exposed to such styles."
"I didn't want people to wait six months to get the clothes, I wanted a very immediate, real feel to it. You see it one night, the next morning you can go and buy the same outfit!"
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Source: Source: www.elle.com
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"I didn't just want to do something that looks good, but get a product that lasts too."