"Customers are a great way to finance a business for many reasons. First, customer financing is typically non dilutive. They want something from you other than equity in your business. Customers also help you fit your product to the market. And customers will help debug and improve the quality of the product."

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Source: Customer Financing: Sell Something To Get Your Startup Going by Fred Wilson, www.huffingtonpost.com. June 20, 2011.

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Fred Wilson

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Fred Wilson is a prominent venture capitalist known for his insights on technology and entrepreneurship, influencing the startup ecosystem through his investments and writings.

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Fred Wilson Artist, Curator

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