"The men who succeed are the efficient few."

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Source: National Printer Journalist, Volume 51, No. 7-12 (p. 28), 1933; later quoted in Arthur Tremain Successful Retailing: A Handbook for Store Owners and Managers (p. 11), 1951.

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Herbert Newton Casson

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Herbert Newton Casson was an influential author and business thinker known for his work on entrepreneurship and innovation.

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Herbert Newton Casson Author, Journalist

"In handling men, there are three feelings that a man must not possess-fear, dislike and contempt. If he is afraid of men he cannot handle them. Neither can he influence them in his favor if he dislikes or scorns them. He must neither cringe nor sneer. He must have both self-respect and respect for others."

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