"The daily disappearance and the subsequent rise of the sun appeared to many of the ancients as a true resurrection; thus, while the east came to be regarded as the source of light and warmth, happiness and glory, the west was associated with darkness and chill, decay and death. This led to the custom of burying the dead so as to face the east when they rose again, and of building temples and shrines with an opening toward the east. To effect this, Vitruvius, two thousand years ago, gave precise rules, which are still followed by Christian architects."

Source: Isaac Newton (1966). “Sir Isaac Newton's Mathematical Principles of Natural Philosophy and His System of the World: The motion of bodies”, p.17, Univ of California Press