"A store's best advertisement is the service its goods render, for upon such service rest the future, the good-will, of an organization."

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Source: James Cash Penney (1960). “View from the Ninth Decade: Jottings from a Merchant's Daybook”

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James Cash Penney

Businessman

James Cash Penney was a pioneering American businessman who founded the J.C. Penney department store chain, emphasizing customer service and ethical practices.

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