"Salesmanship, too, is an art; the perfection of its technique requires study and practice."
"Business is no longer a matter of profits alone. Profits must come through public confidence, and public confidence is given to any merchant in proportion to the service which he gives to the public."
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Source: James Cash Penney (1960). “View from the Ninth Decade: Jottings from a Merchant's Daybook”
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