"Salesmanship, too, is an art; the perfection of its technique requires study and practice."
"Honor bespeaks worth. Confidence begets trust. Service brings satisfaction. Cooperation proves the quality of leadership."
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Source: James Cash Penney, Robert Walter Bruère (1931). “J.C. Penney: the Man with a Thousand Partners: An Autobiography of J.C. Penney”
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