"Salesmanship, too, is an art; the perfection of its technique requires study and practice."
"I cannot remember a time when the Golden Rule was not my motto and precept, the torch that guided my footsteps."
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Source: James Cash Penney, Robert Walter Bruère (1931). “J.C. Penney: the Man with a Thousand Partners: An Autobiography of J.C. Penney”
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