"Salesmanship, too, is an art; the perfection of its technique requires study and practice."
"In setting up a business under the name and meaning of the Golden Rule, I was publicly binding myself, in my business relations, to a principle which had been a real and intimate part of my family upbringing. Our idea was to make money and build business through serving the community with fair dealing and honest value."
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Source: $Ell Your Little Heart Out!. Book by Alan L. Alford, p. 71, October 1, 2012.
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