"As soon as you open your mind to doing things differently, the doors of opportunity practically fly off their hinges."
"Sell the benefit, not your company or the product. People buy results, not features."
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Source: Jay Abraham (2010). “The Sticking Point Solution: 9 Ways to Move Your Business from Stagnation to Stunning Growth in Tough Economic Times (Large Print 16pt)”, p.45, ReadHowYouWant.com
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