"Smile and others will smile back. Smile to show how transparent, how candid you are. Smile if you have nothing to say. Most of all, do not hide the fact you have nothing to say nor your total indifference to others. Let this emptiness, this profound indifference shine out spontaneously in your smile."
"A woman spent all Christmas Day in a telephone box without ringing anyone. If someone comes to phone, she leaves the box, then resumes her place afterwards. No one calls her either, but from a window in the street, someone watched her all day, no doubt since they had nothing better to do. The Christmas syndrome."
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Source: Jean Baudrillard (1990). “Cool Memories”, p.132, Verso
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