"Smile and others will smile back. Smile to show how transparent, how candid you are. Smile if you have nothing to say. Most of all, do not hide the fact you have nothing to say nor your total indifference to others. Let this emptiness, this profound indifference shine out spontaneously in your smile."
"For the heavenly fire no longer strikes depraved cities, it is rather the lens which cuts through ordinary reality like a laser, putting it to death."
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Source: Jean Baudrillard, Francesco Proto, Keith Broadfoot (2006). “Mass Identity Architecture: Architectural Writings of Jean Baudrillard”, Academy Press
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