"Smile and others will smile back. Smile to show how transparent, how candid you are. Smile if you have nothing to say. Most of all, do not hide the fact you have nothing to say nor your total indifference to others. Let this emptiness, this profound indifference shine out spontaneously in your smile."
"In days gone by, we were afraid of dying in dishonor or a state of sin. Nowadays, we are afraid of dying fools. Now the fact is that there is no Extreme Unction to absolve us of foolishness. We endure it here on earth as subjective eternity."
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Source: Jean Baudrillard (1989). “America”, p.87, Verso
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