"Smile and others will smile back. Smile to show how transparent, how candid you are. Smile if you have nothing to say. Most of all, do not hide the fact you have nothing to say nor your total indifference to others. Let this emptiness, this profound indifference shine out spontaneously in your smile."
"It is not enough for theory to describe and analyze, it must itself be an event in the universe it describes."
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Source: Jean Baudrillard (1990). “Cool Memories”, p.63, Verso
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