"Smile and others will smile back. Smile to show how transparent, how candid you are. Smile if you have nothing to say. Most of all, do not hide the fact you have nothing to say nor your total indifference to others. Let this emptiness, this profound indifference shine out spontaneously in your smile."
"Protect everything, detect everything, contain everything - obsessional society. Save time. Save money. Save our souls - phobic society. Low tar. Low energy. Low calories. Low sex. Low speed - anorexic society."
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Source: Jean Baudrillard (1989). “America”, p.40, Verso
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