"Smile and others will smile back. Smile to show how transparent, how candid you are. Smile if you have nothing to say. Most of all, do not hide the fact you have nothing to say nor your total indifference to others. Let this emptiness, this profound indifference shine out spontaneously in your smile."
"... the age of simulation thus begins with a liquidation of all referentials - worse: by their artificial resurrection in systems of signs, a more ductile material than meaning... It is no longer a question of imitation, nor of reduplication, nor even of parody. It is rather a question of substituting signs of the real for the real itself."
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Source: The Ecstasy of Communication by Jean Baudrillard, translated by Bernard and Caroline Schutze, New York:Semiotext(e), (p. 30), 1987.
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