"Smile and others will smile back. Smile to show how transparent, how candid you are. Smile if you have nothing to say. Most of all, do not hide the fact you have nothing to say nor your total indifference to others. Let this emptiness, this profound indifference shine out spontaneously in your smile."
"The image is not a medium for which we have to find the proper use. It is what it is and it is beyond all our moral considerations. It is by its essence immoral, and the world's becoming-image is an immoral process."
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Source: Jean Baudrillard, Peter Weibel (1999). “Fotografien”, Hatje Cantz Pub
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