"Smile and others will smile back. Smile to show how transparent, how candid you are. Smile if you have nothing to say. Most of all, do not hide the fact you have nothing to say nor your total indifference to others. Let this emptiness, this profound indifference shine out spontaneously in your smile."
"The new shopping malls make possible the synthesis of all consumer activities, not least of which are shopping, flirting with objects, idle wandering, and all the permutations of these."
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Source: Jean Baudrillard, Francesco Proto, Keith Broadfoot (2006). “Mass Identity Architecture: Architectural Writings of Jean Baudrillard”, Academy Press
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