"Smile and others will smile back. Smile to show how transparent, how candid you are. Smile if you have nothing to say. Most of all, do not hide the fact you have nothing to say nor your total indifference to others. Let this emptiness, this profound indifference shine out spontaneously in your smile."
"The US ... cultivates no origin or mythical authenticity; it has no past and no founding truth ... it lives in a perpetual present. in the US everything human is artificial. The country is without hope. What is arresting here is ... both the absence of architecture in the cities and the dizzying absence of emotion and character in the faces and bodies."
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Source: Jean Baudrillard (1990). “Cool Memories”, p.63, Verso
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