"Any business plan won't survive its first encounter with reality. The reality will always be different. It will never be the plan."

20 likes

Source: Turning Obstacles into Opportunities by André Borschberg, www.huffingtonpost.com. April 8, 2016.

About the author

Jeff Bezos

Entrepreneur

Jeff Bezos is the founder of Amazon, known for revolutionizing e-commerce and advocating for customer-centric innovation.

All quotes by Jeff Bezos →

Same author

More quotes by Jeff Bezos

See all →